Description
MTN Uganda is hiring a Manager - Digital Channels based in Uganda. The Manager Digital Channels is responsible for accelerating customer, agent and merchant adoption, active usage and commercial growth of the MoMo App, Agent App and merchant solutions. The role owns channel growth strategies across acquisition, onboarding, activation, engagement, retention and monetisation, translating customer and partner insights into measurable growth initiatives. The role works across Product, Technology, Commercial, Marketing, Sales and Distribution, Customer Experience, Analytics, Operations, Finance, Risk and Compliance to deliver simple, reliable and trusted digital journeys. It also coordinates go-to-market execution, field enablement and performance management for the three channels. Main responsibilities: • Digital Channel Strategy and Growth Planning • Develop and execute the adoption and growth strategy for the MoMo App, Agent App and merchant solutions, aligned with commercial and financial objectives. • Define priority segments, use cases, value propositions, channel targets and quarterly growth plans. • Maintain an integrated roadmap covering acquisition, activation, engagement, retention and monetisation. • Customer, Agent and Merchant Adoption • Drive registrations, onboarding completion, first successful transaction, repeat usage and active-user growth. • Design segment-specific adoption programmes, including education, assisted onboarding, field activation, partnerships and targeted campaigns.
Requirements
Map end-to-end journeys and identify friction affecting registration, verification, login, discovery, transaction completion and support. Prioritise improvements using behavioural data, customer research, field feedback and service-performance insights. Partner with Product and Technology teams on backlog priorities, acceptance criteria, testing and release readiness. Performance Analytics and Experimentation Establish dashboards and performance routines covering acquisition, onboarding conversion, activation, monthly active users, transaction frequency, value, revenue, retention, churn and campaign return. Analyse funnels and cohorts by channel, segment, geography and use case to identify growth opportunities and constraints. Run controlled experiments on messaging, incentives, journeys and propositions; scale successful interventions and stop ineffective activity. Commercial Performance and Partnerships Develop business cases, forecasts and budgets for channel-growth initiatives and monitor commercial outcomes. Optimise incentive structures, promotional investment and channel economics while protecting long-term value.
How to apply
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