Description
ALU is hiring a Director of Marketing based in Kigali, Rwanda (or Mauritius). As Director of Brand, Communications & Marketing, you are the chief architect and steward of the ALU brand. The ALU brand does not live in a logo or a campaign. It lives in every interaction we have with the people who connect with us, from prospective students and parents, to alumni, partners, donors and funders, employers, faculty, staff and the wider public. Main responsibilities: • Brand Building & Positioning • Define and steward the ALU brand — its positioning, narrative, tone of voice, and visual identity — and ensure it shows up consistently and powerfully across every market, channel, and touchpoint. • Develop and evolve the ALU brand strategy, building distinctive brand equity and driving measurable brand resonance and affinity in our priority markets and countries. • Create a living brand playbook (messaging architecture, tone, and visual standards) that keeps ALU unmistakably on-brand everywhere — and update it as audiences, priorities, and the market shift. • Own how ALU is positioned relative to the competitive landscape, translating an understanding of key trends into a brand that stands apart. • Storytelling & Impact Communications • Lead all external communications for the ALU brand, owning the narrative across earned, owned, and paid channels.
About ALU
African Leadership University (ALU) is a higher education institution developing the next generation of ethical and entrepreneurial leaders on the continent. Our students declare missions, not majors.
Requirements
A brand builder. You've built a brand, led a rebrand, or driven a measurable step-change in brand resonance and affinity — and you can point to the difference it made. A storyteller at your core. You know how to turn purpose and impact into narrative that connects, and you can translate a complex mission into stories people remember and repeat. A community and ecosystem builder. You understand how brands become movements, and you've grown engaged, reciprocal relationships across many stakeholder groups — not just customers or one core audience, but partners… A commercially minded marketer. You connect brand-building to hard outcomes such as leads, conversion, pipeline, enrolment, etc., and you let data guide the work. A builder who thrives in ambiguity. You're energised by building from scratch, working from first principles, and moving fast in a high-growth environment. A leader others want to walk beside. You bring executive presence, sharp judgement, and the ability to inspire a remote, multicultural team toward a shared standard of excellence. Bachelor's degree in Business, Marketing, Communications, or a related field required; Master's degree a plus. At least 10+ years of marketing, brand, and/or communications leadership, ideally in ed-tech, higher education, or a mission-driven, high-growth organisation. Demonstrated success building a brand, leading a rebrand, or driving brand resonance — with results you can evidence. Strong track record in brand storytelling and impact communications across earned, owned, and paid channels.
How to apply
ALU isn't on Verslas yet, so you apply to them directly.
Apply online on African Leadership University's careers site using the Apply link on this page.
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